About Us

A Movement for Malaysia’s Live Entertainment

ALIFE started as a collective of passionate concert promoters. Today, we’ve grown into the national voice for everyone in Malaysia’s live entertainment ecosystem — from producers and performers to vendors and venue owners. In every action, we strive to create a thriving, transparent, and sustainable industry for all.

ALIFE's first call for action - June 2014

Introduction of ALIFE for the first time to the public by ALIFE's first President, Datuk Razlan Razali - June 2014

Meet the Council
2025 - 2027

ALIFE is led by a council of seasoned professionals representing all corners of the industry. Together, they shape the direction, policies, and programmes that define ALIFE’s impact.