ALIFE COUNCIL MEMBERS

CHAIRMAN

PARA RAJAGOPAL

Founder of PR Worldwide

Started operating in 1999, been promoting all forms of live entertainment, family, music, comedy, and musical events for all age group.  Yearly shows include Disney On Ice and recent shows include Maroon 5, Alicia Keys and Taylor Swift.

PRESIDENT

RIZAL KAMAL

Founder & Director of LOL Asia

 

Rizal Kamal is the CEO of LOL Asia, a comedy company that produces both live shows and production content. LOL has won the ‘Best Entertainment Company’ in the BOSS Awards.

 

Rizal founded LOL in 2009, a time when stand-up comedy at its infancy in Malaysia, and began the insurmountable task of building a new comedy industry. Forward to 2019, Rizal developed a portfolio of hundreds of comedy shows, an annual comedy festival, several TV shows, a comedy club, talent development program and international comedy tours.

 

Having worked with over 300 comedy talents with names like Kevin Hart, Russell Peters, Gabriel Iglesias, Jeff Dunham, Eddie Izzard, David Blaine and Margaret Cho, Rizal looks forward to build his comedy empire in Asia. TV shows created include 3 seasons of ‘Stand Up, Asia!’ for Comedy Central and comedy reality show ‘Gelak Gempak’ for Astro.

 

In 2020, he was re-appointed as the President of ALIFE, Malaysia’s Art, Live Events, Concerts and Festival organisation to help boost the live performance industry. His achievements are recognised as M2’s Leading Men, Clive Men of 2011, Prestige’s Top 40 under 40, Newman’s Creative Pioneer Award, Augustman A-Lister and Augustman Men of The Year.

VICE PRESIDENT

IQBAL AMEER

Founder & Managing Director of The Livescape Group

Having organised over 200 different events, ranging from 400 capacity club shows to over 35,000 music lovers for Future Music Festival Asia.  Also has an event agency arm that manages clients such as Redbull International, Asahi and Fred Perry.​

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SECRETARY

ANITA BASKARAN

Director of PR Worldwide

Started operating in 1999, been promoting all forms of live entertainment, family, music, comedy and musical events for all age group.  Yearly shows include Disney On Ice and recent shows include Maroon 5, Alicia Keys and Taylor Swift.

 
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TREASURER

MUNAS VAN BOONSTRA

Founder & Project Director of NastyInc Management

Originally founded in 1998 in Australia bringing larger than life corporate events, festivals and concerts across Australia, Asia and US. 

Since 2007, Nasty Inc moved to KL Malaysia and brought experiential events for clients such as Maxis, Digi, Axiata, Petronas, Standard Chartered and many more. Nasty Inc brings niche concerts to Malaysia, Bangkok, Singapore and Indonesia from K-Pop to Pop to Classical acts.

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FUNDRAISING DIRECTOR

SHIRAZDEEN KARIM

Founder & CEO for Shiraz  Projects Sdn Bhd

Shiraz has been working in the event management industry for the past 20 years. Throughout the years has been involved and produced events such as musicals, opera, concerts, exhibitions, product launches etc. Shiraz is currently the CEO for Shiraz Projects Sdn Bhd which he founded in 2011. He is capable of conceptualizing, planning and organizing events and consistently producing top-quality work.

 

Shiraz has excellent interpersonal skills, initiative, cost effective, attentive to detail and follow through skills. His recent sell out shows that he produced are ‘Konsert Suara Hati Afgan’ held in 2015 and The Musical Journey of Zainal Abidin – 35 th Anniversary Concert feat. Headwind. In 2019 he was instrumental in producing and directing Dato Sri Siti Nurhaliza On Tour, Dato M Nasir - Konsert Satu Hikayat, Dayang Dua Dekad, Exists Reunion Concert, Swan Lake and Boyz II Men Asia Tour.

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COMMUNICATION DIRECTOR

DATO’ GRACE LEE

Managing Director of Milestone Production

Dato’ Grace has been spearheading one of Malaysia’s leading event and entertainment company for the past 18 years. Milestone Production provides 360 consultation and customized services to any Event, M.I.C.E. & Entertainment needs both locally and internationally; offering services in the areas of planning and executing large scale international events and conferences, digital marketing as well as producing/organizing international live theatre performances such as Mamma Mia The Musical and Madagascar The Musical!

Under her leadership, Milestone Production expands its services into China, Maldives, Dubai and across the S.E.A region; winning numerous awards and recognitions such as the Malaysia Marketing Excellence Awards, 15th Asia Pacific Entrepreneur Excellence Award, Top 10 Event Planner in Malaysia by the Top 10 Malaysia Magazine and was recently being awarded with The BrandLaureate SME BestBrand Award In Services – Excellence In Event Management

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SOCIAL & EVENTS DIRECTOR

ROHIT RAMPAL

Founder and CEO of Hitman Group

No stranger to the events space and a very well known concert curator, Rohit Rampal Founder and CEO of Hitman Group can be considered a change catalyst and a new-age pioneer of Malaysia's live entertainment scene.

 

His credentials and experience make him a veteran in the events line despite his relatively young age. Through his Group, he has worked with, and personally brought down the creme de la creme of Bollywood Showbiz to our shores. Shah Rukh Khan, Madhuri Dixit, Rahat Fateh Ali Khan, Diljit Dosanjh and Mika Singh are some of the big names to have performed Live in KL thanks to the efforts of Rohit and his team.

 

Since the tender age of 15, Rohit has always found passion in music. Starting out as a DJ and hype man, he then ventured into music production and finally burst on to the Concert scene, producing events which filled auditoriums and halls alike with eager and appreciative music lovers.

 

Passion aside, one of Rohit's main qualities is in finding solutions to problems and opportunities. In light of the Covid related restrictions which have impacted the Events industry, Rohit still manages to find a silver lining. It has encouraged him and his team to venture into providing virtual technology solutions to clients and partners in order to deliver exceptional business outcomes in line with the new norm.

 

Inspired by the quote, “Sometimes good things fall apart so better things can fall together", Rohit has made it his mission to provide an outlet to businesses just like his who are going a journey into unchartered territory. He truly believes that together, we will be alright!

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MEMBERSHIP DIRECTOR

AJAY JUNAID

VP of Sales - AirAsiaRedTix

5+ Years of experience as an international sales and marketing executive across 3 continents. Multiple years of experience in events ranging from conferences, sporting events to large-scale festivals.

 

AART

A ticketing and reservation platform for events & venue management. Since our inception almost 10 years ago, we have ticketed in 16+ countries across Asia-Pacific. Past events include Rugby World Cup 2019, Formula 1, Neon Countdown, UFC and many more. We also provide an array of services which include but are not limited to; event planning, research, design, cashless solutions and marketing.

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SPECIAL ADVISOR

BRIAN JOHNSON LOWE

Co-Founder & Director

My Performing Arts Agency

Brian is the Founder and CEO of Poptron.co. He also serves as a Board Member of Perbadanan Stadium Malaysia under the leadership of Tan Sri Tony Fernandes as well as Special Advisor to Arts, Live Festival and Events Association (ALIFE). Brian was also responsible for conceiving, writing, and presenting the strategy and execution papers to form Cultural Economy Development Agency (CENDANA) as well as Borneo 744, Malaysia’s first Blue Ocean Entrepreneurship Township in Kuching, Sarawak.

 

Brian is driven by intellectual curiosity to learn new industries, skills, and ways of doing things better which has blessed him with the opportunity to work with the best managers and mentors from multinationals, Fortune 100 companies, government agencies as well as the private sector. Amongst his accomplishments are The Royal Arts Gala - a prestigious fundraising dinner graced by Their Royal Highnesses, the King and Queen of Malaysia; Karnival Seni Kreatif Kita - an arts carnival that attracted 30,000 participants when it was held in Pasir Gudang, Johor; Borak Arts Series - an regional touring arts conference for creative practitioners, business leaders, and the arts industry to converge and discussion about the arts in South East Asia as well as Artistlabs - Malaysia’s first and only creative accelerator for entrepreneurs.

 

His passion lies in playing tennis, where he played as a junior for Penang state but his first and only true love will always be music where he is the composer, producer and rhythm guitarist for his band Primitive Leap.