Arts, Live Festival and Events Association (ALIFE) is a not for profit body founded in May 2014 to represent companies which conceive, develop, manage, host, support and promote live events - from the arts, festivals, concerts and others.
Our aim is to be the voice of the industry, to serve the collective needs of producers, promoters, vendors, venues and all stakeholders in the industry.
At ALIFE, we are heavily invested in carrying out the national objective of making Malaysia a successful country by 2020 - to become a diverse nation, make our cities highly liveable and vibrant, and to improve the image of our country.
Malaysia is a country that is made up of different races and religion, and ALIFE firmly believes that it should be up to the individual to decide the type of entertainment they want to consume, as long as it is not against the federal laws of the country.
With live events, we would like to set Malaysia as a welcoming country, improve tourist receipts and spending which will in turn contribute to the overall economy. Live events are statistically proven to improve the revenue streams of hotels, travel companies, transport operators, food & beverage outlets and many other relevant industries as it brings in millions in tourist income.