About Us
A Movement for Malaysia’s Live Entertainment
ALIFE started as a collective of passionate concert promoters. Today, we’ve grown into the national voice for everyone in Malaysia’s live entertainment ecosystem — from producers and performers to vendors and venue owners. In every action, we strive to create a thriving, transparent, and sustainable industry for all.
ALIFE's first call for action - June 2014
Introduction of ALIFE for the first time to the public by ALIFE's first President, Datuk Razlan Razali - June 2014
Meet the Team
ALIFE is led by a council of seasoned professionals representing all corners of the industry. Together, they shape the direction, policies, and programmes that define ALIFE’s impact.
Advisory Members
Advisor
Rizal Kamal
LOL Events Sdn. Bhd.
Advisor
Para Rajagopal
PR Worldwide Sdn. Bhd.
Council Members
(2025 - 2027)
Chairman
Dato’ Alan Foo Ming Lam
Star Planet Sdn. Bhd.
Honorary Secretary
Kinnix Chan Kian Yee
Etix Digital Sdn. Bhd.
Council Member
Dato’ Rajendran Ramachandran
RHA Media Sdn. Bhd.
Council Member
Melissa Seng Mun Yee
Sunway Theme Parks
Deputy Chairman
Brian Johnson Lowe
Tixr Malaysia Sdn. Bhd.
Deputy Secretary
Veena Mohan
Felix Expo Logistics
Council Member
Tracy Wong Wai Fen
IMC Live Global
Treasurer
Kenny Wong Yik Kae
Sky Events Management Sdn Bhd
Council Member
Dato' Grace Lee
Milestone Production Sdn. Bhd.
Council Member
Kenny Shiau Keh Luen
Sound Tech Production Sdn. Bhd.
Secretariat
Admin Secretary
Mah Kim Choo
Our Partners
